Writing How-To: Using trademarked brands in fiction.

Quick writing primer today on trademarks in fiction. While using song lyrics in your fiction without first obtaining written permission is verbotten, trademarks frequently confuse writers. What do I mean? For example, when you refer to the drink, it’s Coke, not coke. (Lowercase coke is if you’re referring to cocaine.) It’s a Dumpster, not a … Read More

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